Market Growth for Dietary Supplements

By 2027, the global dietary supplements market is expected to reach $230 billion dollars, with a CAGR of 8.2% during that period. This market has risen due to increased health awareness among consumers on a global level. Consumers of all ages and backgrounds appeal to taking dietary and vitamin supplements. The industry for dietary supplements is heavily driven by chaotic work schedules and working people who may have trouble giving their body what it needs through food and liquids alone, so they depend on supplements to keep themselves healthy.

Current Statistics For Dietary Supplements:

  • Amino acids and proteins is projected to rise at a 12.8% CAGR rate
  • In 2019, capsules and soft gels contributed to more than 30% of the total dietary supplement market
  • Dietary supplements that are sold over-the-counter lead the global market for 2019, with a revenue share of more than 73%. 
  • Vitamin ingredients were the largest segment for 2019, with a revenue of just under $40 billion. This segment is predicted to grow at 5.8% CAGR rate in the coming years. 
  • The retail chain in India, China, and Japan is expanding, which is likely to continue increasing the consumption of supplements in these countries.

Ingredients in Dietary Supplements

Consumers from all over the world purchase dietary supplements and vitamins in the form of liquids, capsules, and powders. Manufacturers of dietary supplements may want to use capsule dosage forms in the upcoming years, as quality ingredients and color characteristics will be of particular importance. The ingredients in dietary supplements may entail mineral blends, vitamins, omega-3, and carotenoids as a way to reduce the chances of malnutrition in both infants and adults. The rising geriatric population, high birth rates, an increasing number of births premature is anticipated to promote the use of clinical nutrition items. 

Weight Loss Markets

More consumers are learning about calorie reduction and weight loss, particularly within the markets in the United States, Italy, and China. Italy has begun to promote health and wellness to its citizens, which will likely have a major impact on the dietary supplement industry overall. Additionally, there is a growing emphasis on consuming enough protein, particularly in the emerging markets of India and China, due to new advertising and campaign efforts.

Weight management and energy is expected to continue being a dominant driving force behind the dietary supplement market, along with awareness for fat reduction and adding more nutritional value to what we ingest. 

Countries to Influence the Dietary Supplement Market

North America has the biggest market for vitamins and dietary supplements, as of 2019. Consumers are focused on nutritional enrichment and this can contribute to the demand for dietary supplements in the coming years. Furthermore, countries like China, Japan, Russia, and the United States will be emphasizing sports as part of the academic curriculum within educational systems. This is expected to contribute to the demand for dietary supplements among adults.

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